Implied margin trend
Each point is the margin implied by the gap between two consecutive pulls (both cumulative from Jan 1, 2026) — not a single calendar day. The dashed line is the latest YTD-to-date margin for reference.
What's driving it
Ranked by how far each brand/channel/platform's implied margin over the latest gap fell below that period's overall margin, weighted by its share of the incremental revenue.
YTD-to-date — where the margin risk already concentrates
Read from the latest Jan 1–to-date export. These are the spots worth watching first.
Brand breakdown (YTD)
Top 25 brands by gross revenue, plus everything else rolled into "Other."
How this stays current
- Most weekdays, on insights.viamedia.ai → Pacing by Campaign (Line Item Level), export that table's data as .xlsx — leave the Date filter as-is (Jan 1, 2026 through today). No need to fight the date picker.
- Drop the file in the Margin Watch conversation in Claude.
- Claude subtracts it from the previous pull to work out the implied margin for just the days in between, appends that snapshot, and republishes this dashboard — same link, refreshed content.
- Gaps don't need to be exactly one day — a Friday-to-Monday gap works the same as a one-day gap, just labeled by its date range. Once 2+ gap-periods exist, period-over-period and trailing-average alerts turn on automatically. Thresholds: flag a drop of 3+ points vs. the prior period, or 5+ points below the trailing 5-period average.